2023
Parallax
From stealth to spotlight
Timeframe: 12 weeks
Year: 2023
Category: AI
The Challenge
Parallax had a problem most startups would kill for: genuinely revolutionary technology. Their AI-powered development platform could predict code, catch bugs before they happened, and learn individual coding styles with eerie precision. But in a market flooded with "AI-powered" tools making empty promises, they were drowning in noise.
Despite 18 months of development and a product that made beta testers literally gasp, Parallax had fewer than 200 users. Their website looked like every other developer tool. Their messaging was technical but forgettable. Investors were getting impatient. The founding team knew they had 90 days to prove market fit—or face serious questions about their runway.
The real challenge wasn't just awareness. It was credibility. How do you convince burned-out developers, who've seen a thousand "revolutionary" tools fail, that this time it's different? How do you cut through skepticism that's been earned through years of overhyped launches?