What We Collect

Information you give us directly:

When you contact us, request a consultation, or subscribe to our content, we collect basic information like your name, email address, company name, and any details you choose to share about your project or needs.

Information we collect automatically:

When you visit our website, we collect standard technical information: IP address, browser type, device information, pages visited, and how you interact with our site. This is collected through cookies and similar technologies.

Information from third parties:

If you find us through a referral or partnership, we may receive basic information about you from that source to facilitate the introduction.

Why We Collect It

We use your information to:

Respond to your inquiries and provide the services you've requested

Send you content, updates, or resources you've subscribed to

Improve our website experience and understand how people use our site

Analyze which content resonates and refine our approach

Communicate about projects, proposals, or ongoing work

Comply with legal obligations

We don't sell your information. We don't rent it. We don't share it with third parties for their marketing purposes. Your data is yours.

How We Use Cookies

We use cookies to understand how people use our site and to remember your preferences. This includes:

Essential cookies: Required for the site to function properly

Analytics cookies: Help us understand site traffic and user behavior (we use privacy-focused analytics)

Preference cookies: Remember your settings and choices

You can disable cookies in your browser settings, though some site functionality may be limited.

How We Protect Your Information

We take reasonable measures to protect your information from unauthorized access, disclosure, or destruction. This includes:

Encryption of data in transit and at rest

Limited access to personal information within our team

Regular security assessments

Secure hosting with reputable providers

While no system is completely secure, we implement industry-standard protections and continuously evaluate our security practices.

Who We Share Information With

We only share your information in these circumstances:

Service providers: We use trusted third-party tools for email, analytics, hosting, and project management. These providers only access information necessary to perform their functions and are contractually obligated to protect it.

Legal requirements: We may disclose information if required by law, legal process, or government request.

Business transfers: If Hyperfocused is acquired or merged with another company, your information may be transferred as part of that transaction.

With your consent: We may share information for other purposes with your explicit permission.

We do not sell, rent, or trade your personal information to third parties for marketing purposes.

Your Rights and Choices

You have control over your information:

Access: Request a copy of the personal information we hold about you

Correction: Update or correct inaccurate information

Deletion: Request deletion of your personal information (subject to legal retention requirements)

Opt-out: Unsubscribe from marketing communications at any time

Data portability: Request your data in a structured, commonly used format

Object: Object to certain processing of your information

To exercise these rights, contact us We'll respond within 30 days.

Data Retention

We retain your information only as long as necessary for the purposes described in this policy or as required by law.

Client project data is retained for the duration of our engagement and for a reasonable period afterward to fulfill contractual obligations and maintain business records.

Marketing and communication data is retained until you unsubscribe or request deletion.

Analytics data is typically anonymized and retained for longer periods to understand trends and improve our services.

International Data Transfers

Hyperfocused operates globally. If you're located outside the United States, your information may be transferred to and processed in the United States or other countries where our service providers operate.

We ensure appropriate safeguards are in place for international transfers, including standard contractual clauses and compliance with applicable data protection laws.

Children's Privacy

Our services are not directed to individuals under 18. We do not knowingly collect personal information from children. If we become aware that we've collected information from a child, we'll delete it promptly.

Changes to This Policy

We may update this privacy policy as our practices evolve or as required by law. We'll notify you of significant changes by posting a notice on our website or sending you an email.

Your continued use of our services after changes take effect constitutes acceptance of the updated policy.

Third-Party Links

Our website may contain links to third-party sites. We're not responsible for the privacy practices of those sites. We encourage you to review their privacy policies before providing any information.

California Privacy Rights

If you're a California resident, you have additional rights under the California Consumer Privacy Act (CCPA):

Right to know what personal information we collect, use, and share

Right to delete personal information (with certain exceptions)

Right to opt-out of the sale of personal information (we don't sell personal information)

Right to non-discrimination for exercising your privacy rights

To exercise these rights, contact us at privacy@hyperfocused.agency.

European Privacy Rights

If you're in the European Economic Area, you have rights under the General Data Protection Regulation (GDPR):

We process your data based on legitimate interests, contractual necessity, or consent

You have the right to lodge a complaint with your local data protection authority

You can withdraw consent at any time where we rely on consent as our legal basis

We comply with GDPR requirements for data processing, transfer, and protection